Cultural intelligence for brands

Discover the people who move your audience.

Reveal the cultural graph behind your audience.
The Influist maps the people that over-index with any brand, creator, or category - then turns them into a ranked strategy report with affinity, reach, clusters, and outreach targets. Use it to jumpstart creator short-listing, partnerships & endorsement considerations.

Generate a cultural graph for a brand, creator, or category. Reports start at $95. Free preview on every one.

Every report: 250 ranked Influists, 8-10 clusters, estimated affinity + reach, web report + watermarked PDF.

See how it works
Report types
Report typeBest forPrice
Brand Cultural GraphWho culturally surrounds this brand?$145
Creator LookalikesWhich creators share this creator’s audience?$145
Category MapWhat tastemakers define this category?$95
What you get

Less marketplace. More intelligence brief.

Run it on a single brand or creator for its own audience, or on several that share one to map a whole category. Each report reads like strategy research from a boutique firm - delivered as a web report and a watermarked PDF.

SectionWhat it gives you
Audience definitionThe cultural shape of the brand or category
Executive summaryThe strategic read in plain English
8-10 clustersThe major taste communities around the audience
250 ranked InfluistsCreators, celebrities, artists and tastemakers
Estimated affinity + reachWho is unusually relevant, and how broadly they touch the audience
PDF + web reportA shareable strategy artifact
Who uses this

Built for all the people making the creator call.

Founder

Validating which creators belong on their shortlist.

Head of Growth

Building a culturally precise seeding, gifting, or paid-creator shortlist.

Agency Strategist

Identifying creators and celebrities for activation and partnership, or quick pitch intelligence.

Fractional CMO

Getting up to speed on a new brand and its cultural landscape fast.

Across any category

Cultural intelligence across any category

From global brands and niche food startups to creators, publications, fashion labels, and music scenes - The Influist maps the tastemakers around any audience.

Each report features hundreds of ranked Influists and 8-10 audience clusters. Browse existing reports or generate one for your own brand, creator, or category.

Audience reports

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Nickel City Flavor

Churn Soft Serve
Soft serve, local food media, civic pride, visual craft
250 Influists10 clusters

Gallery House Collectors

1stDibs, Artsy, Chairish, Saatchi Art, Taproot Collective
Contemporary art, collectible interiors, design media, market fluency
250 Influists9 clusters

Mainstage Taste Circuit

Bonnaroo, Coachella, Lollapalooza, Outside Lands, The Governors Ball
Festival dance, confessional pop, streaming fame, fashion fluency
250 Influists9 clusters

Collector Pop Canon

Hasbro Pulse, LEGO, Mattel Creations, Sideshow
Franchise mythologies, toy design, comics, gaming, nostalgia
250 Influists9 clusters

Club Comedy Literati

Just For Laughs, The Comedy Store, The Second City
Stand-up craft, improv pedigree, podcast rooms, late-night canon
250 Influists10 clusters

Book Club Literati

Book of the Month, Goodreads, Libro.fm Audiobooks, Powell's Books
Romance heat, literary prestige, audiobook ritual, progressive taste
250 Influists9 clusters

Backyard Barrel Society

Cutwater Spirits, On The Rocks, Ranch Rider Spirits, Tip Top Proper Cocktails
Bourbon authority, ready pours, cigars, barbecue, local tables
250 Influists9 clusters

Reserve Room Tastemakers

Clase Azul, Don Julio, Johnnie Walker, Rémy Martin, The Macallan
Top-shelf spirits, chef authority, club status, luxury codes
250 Influists10 clusters

Independent Beer Epicureans

Allagash Brewing, Brooklyn Brewery, Dogfish Head, New Belgium Brewing, Sierra Nevada Brewing Co.
Craft breweries, chef authority, taproom travel, progressive Americana
250 Influists10 clusters

Cellar Access Palate

Firstleaf, Naked Wines, Parcelle Wine, SommSelect, Wine Access
Somm authority, bottle discovery, restaurant taste, wine country status
250 Influists9 clusters

Trailhead Utility Class

Küat Racks, Rhino-Rack USA, Thule, WeatherTech, Yakima
Overland rigs, gravel racing, paddock craft, mountain weekends
250 Influists10 clusters

Polished Garage Performance

Adam's Polishes, Chemical Guys, Griot's Garage, Meguiar's
Detailing authority, modified builds, motorsport, showroom ritual
250 Influists10 clusters