Cultural intelligence for brands

The cultural graph behind your audience.

Find the tastemakers your audience already trusts.
The Influist maps the people that over-index with any brand, creator, or category - then turns them into a ranked strategy report with affinity, reach, clusters, and outreach targets. Use it to jumpstart creator short-listing, partnerships & endorsement considerations.

Generate a cultural graph for a brand, creator, or category. Reports start at $95. Free preview on every one.

Every report: 250 ranked Influists, 8–10 clusters, estimated affinity + reach, web report + watermarked PDF.

Report types
Report typeBest forPrice
Brand Cultural GraphWho culturally surrounds this brand?$145
Creator LookalikesWhich creators share this creator’s audience?$145
Category MapWhat tastemakers define this category?$95
What you get

Less marketplace. More intelligence brief.

Run it on a single brand or creator for its own audience, or on several that share one to map a whole category. Each report reads like strategy research from a boutique firm - delivered as a web report and a watermarked PDF.

SectionWhat it gives you
Audience definitionThe cultural shape of the brand or category
Executive summaryThe strategic read in plain English
8–10 clustersThe major taste communities around the audience
250 ranked InfluistsCreators, celebrities, artists and tastemakers
Estimated affinity + reachWho is unusually relevant, and how broadly they touch the audience
PDF + web reportA shareable strategy artifact
Who uses this

Built for all the people making the creator call.

Founder

Validating which creators belong on their shortlist.

Head of Growth

Building a culturally precise seeding, gifting, or paid-creator shortlist.

Agency Strategist

Identifying creators and celebrities for activation and partnership, or quick pitch intelligence.

Fractional CMO

Getting up to speed on a new brand and its cultural landscape fast.

Across any category

Cultural intelligence across any category

From global brands and niche food startups to creators, publications, fashion labels, and music scenes - The Influist maps the tastemakers around any audience.

Each report features hundreds of ranked Influists and 8–10 audience clusters. Browse existing reports or generate one for your own brand, creator, or category.

Audience reports

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West Coast Heritage Utility

Buck Mason
Vintage menswear, edited homes, classic cars, craft authority
250 Influists10 clusters

Temple Fine Dining

Eleven Madison Park, Le Bernardin, Noma, Per Se, The French Laundry
Michelin temples, chef authorship, fermentation, wine, obsessive restaurant travel
250 Influists10 clusters

Literate Indie Americana

Bon Iver, Grizzly Bear, The National, Wilco
Sad guitars, roots prestige, studio craft, alt-comedy intelligence
250 Influists9 clusters

Editorial Luxury Wardrobe

Farfetch, Moda Operandi, Mytheresa, NET-A-PORTER, SSENSE
Runway authority, collector retail, directional personal style
250 Influists10 clusters

Drop Circuit Streetwear

A Bathing Ape (BAPE), Kith, Palace, Supreme
Sneakers, skate lineage, rap heat, collectible art, luxury codes
250 Influists10 clusters

Curated Early Parenthood

Coterie, Little Sleepies, Lovevery, Maisonette, Pipette
Expert baby care, clean routines, polished family commerce
250 Influists10 clusters

Editorial Resort Living

Aman, Auberge Collection, Belmond, Rosewood, Soho House
Design hotels, refined interiors, fashion authority, destination wellness
250 Influists10 clusters

Clinical Luxury Glow

Augustinus Bader, Biologique Recherche, Dr. Barbara Sturm, La Mer, SkinCeuticals
Prestige skincare, aesthetic medicine, polished wellness, grown-up glamour
250 Influists10 clusters

Clean Cart Mainstream

Health-Ade Kombucha, Magic Spoon, OLIPOP, Poppi, Siete Foods
Gut health, gluten-free cooking, momfluence, mass-premium grocery
250 Influists10 clusters

Third Wave Table

Blue Bottle Coffee, Intelligentsia Coffee, La Colombe Coffee Roasters, SEY Coffee, Stumptown Coffee Roasters
Specialty coffee, chef authority, city dining, culinary literacy
250 Influists10 clusters

New Pantry Epicureans

Diaspora Spice Co., FLY BY JING, Fishwife, Graza, Momofuku Goods
Diaspora flavor, chef groceries, indie food media, domestic swagger
250 Influists10 clusters

Alpine Stewardship Set

Arc'teryx, Patagonia, REI, Salomon, Snow Peak USA
Big-wall sport, conservation media, trail wellness, campfire taste
250 Influists10 clusters